MKUU EVENTS - NYFW - MENS SPRING/ SUMMER 2017

If you are in NYC and you happen to observe a large number of extremely good looking men and wonder what's going on? No, it's not the invasion of the body snatchers - special model edition, LOL It's CFDA's annual kickoff of NYFW - Men's Spring/ Summer 2017. So expect to see tons of handsome sexy young male models making their way to over 65 fashion shows throughout the city starting from July 11 through July 14. As well as, countless numbers of fashion's elite, industry insiders and Hollywood A - Listers perusing from each exhibition of spring and summer fashion from top designers in the business.

John Varvartos

The event is sponsored by major companies; Cadillac, Samsung and New Era. Attendees will be able to see most of the shows at Skylight Clarkson Square, which is the hub of New York Fashion Week: Men’s collections. In addition, several shows will be held at the Cadillac House, a new public space located on the ground level of Cadillac’s global headquarters in NYC. It has an open veranda and oversized windows, putting a new spin on the traditional hidden runway shows, allowing on-goers to view fashion shows from the outside. Also, NYFW/ Men's opening night party will be hosted at Cadillac House with a performance by Common.

Carlos Campos

As well as, multiple designers will also be testing out new show formats - such as “see now, buy now” collections- that feed into the ongoing timelines of the fashion websites at Amazon Fashion and East Dane. Giving consumers the opportunity to purchase items straight off of the runway. Furthermore, the Retail Lab is a premiering partnership with the CFDA and Cadillac, announced earlier this year, scheduled to launch an innovative initiative that includes a custom retail store located inside Cadillac House. The program formally kicks off Thursday, July 14 with Timo Weiland as the initial designer taking over the space with a preview event following his show at Cadillac House. Retail Lab will be open to the public on Friday, July 15 . The Retail Lab will feature a new designer each quarter, allowing a promising designer to gain valuable retail experience under the tutelage of fashion industry experts including Reed Krakoff, Simon Doonan, Steven Alan, Stacey Bendet Eisner and more. The space within Cadillac House is a blank canvas for each designer to make their own and experiment with retail in new ways

Thaddeus O'Neil

So expect traffic delays, but it's all for a good reason because when fashion calls, we are on deck and ready to pop off......